An absolutely fun discussion with Liz Morris, CEO of The Personality Doctor and PowerTalk Productions, as well as her newest organization as President and Founder of The Dallas Dream Team. Liz shares a bit of her business journey from understanding sales to meeting community needs in a variety of work she’s done. From the lessons she learned along the way in sales-heavy environments to her faith-based work with The Dallas Dream Team and all the amazing ministry-related work she and the group help fuel. A truly remarkable story you will enjoy!
AUTO-TRANSCRIBED – PLEASE FORGIVE ANY ERRORS OR TYPOS
Aaron Spatz 00:05
You’re listening to America’s entrepreneur, the podcast designed to educate, entertain, and inspire you in your personal professional journey. I’m your host, Aaron Spatz. And on the podcast, I interview entrepreneurs, industry experts, and other high achievers that detail their personal and professional journeys in business. My goal is to glean their experiences into actionable insights that you can apply to your own journey. If you’re new to the show, we’ve spoken with successful entrepreneurs, Grammy Award winning artists, best selling authors, chief executives, and other fascinating minds with unique experiences. We’ve covered topics such as how to achieve breakthrough and business, growing startups, effective leadership techniques, and much more. If you strive for continual self improvement, and enjoy fascinating and insightful conversation, if the subscribe button, you’ll love it here at America’s entrepreneur. We’re really excited to welcome our guest today we have Liz Morris. Liz comes to us from a variety of different things that she’s been working on. But most recently, working as the president and founder of the Dallas Dream Team is also CEO of power talk productions, the personality doctor. So Liz, I just want to welcome you. Thank you so much for being here this morning.
Liz Morris 01:22
Thank you, Erin. I’m excited to be here. Absolutely.
Aaron Spatz 01:25
Yeah. So my favorite question I’d love to lead off the show with is you know, are you a DFW native? And if not, where the heck are you from?
Liz Morris 01:33
I’ve been here a long time. I’ve been here right at 30 years, but I’m originally from Arkansas. Okay. Raised and I’m bluff Arkansas, you’ve probably never even heard of it. But it’s kind of close to hot springs. So
Aaron Spatz 01:48
okay. Okay, no, that’s awesome. That’s awesome. Yeah, and we, I can’t say I’ve spent any considerable time in Arkansas in really dry driving through the state. But I’ve driven through the state plenty, plenty, plenty of times. Beautiful state. But that’s about the extent of that is interstate 40. For me.
Liz Morris 02:09
Northern Arkansas, Northeast Arkansas, where the University of Arkansas is beautiful, because it has a lot of heels and trees and climate change and all that I’m more in the southern part. So you’re gonna see more cotton fills.
Aaron Spatz 02:22
Gotcha. Gotcha. Okay, well, great. Well, let’s, let’s take a little bit of a journey with with with your career. So you’ve done, you’ve done a lot of really, really interesting things and, you know, leading up to present day. And so I’d love to love to kind of go back towards, you know, at least what I’m seeing on here on LinkedIn. So it looks like you got your start with American Express. And you’re, you’re doing sales looks like sales has been a pretty, pretty substantial part of what your career has been, at least in the early part of that. So I’d love love to learn more about how that how that came to be.
Liz Morris 02:54
So before American Express right out of college, I went to work for Pfizer pharmaceutical. And my husband got transferred here to Dallas from Arkansas to work for Texas Instruments. So I had to leave it and find something there was really an ad in the paper with American Express a call me one day said, I thought about working for American Express. And I’m like not really. And what they were doing. They had just opened a new division called the middle market for American Express corporate cards. And basically, they always had a large market, which called Unfortunately, 500 companies and they wanted to start a middle market to call on midsize companies. So they hired four of us here in the Dallas metroplex. And that particular year that I started, I won sales excellence the first year. So the very next year, I was promoted to the district sales manager, which they gave me the whole southern United States to manage. But that entailed all the way from Miami to Santa Fe, New Mexico. So it was a territory that I managed. And I did that for several years for about five years.
Aaron Spatz 03:54
Wow. Okay, so you. So I’m just I’m making, I’m making some broad assumptions here. So you Cuban American tourists? I mean, did you have a ton of formal sales training? Or is this just something that you just you really understood, you really grasped?
Liz Morris 04:09
Well, when I went to work for Pfizer, obviously, they sent me to New York, and we went through intense training course, a lot of it wasn’t as much sales training as it was learning about prescription drugs and remember the names of them, that intense training I’ve ever been through, and then American Express. Not really, they didn’t give you a lot of sales training, but it comes so natural to me. I don’t mind picking up the phone and making a cold call. And that’s what you had to do. A lot of in fact, it became a challenge today where a lot of people will give up very easy I call the person 15 times until, you know, and so I think that’s why I won that year sales excellence because it was just a challenge. And then when you I will say this, though, it was a little easier probably getting an executive on the phone saying you’re with American Express, because sometimes they thought I was calling about their bill.
Aaron Spatz 04:59
Right? Yeah, so we are we’ve we’ve detected some kind of fraud on your account or something like that, right? Yeah. No, that’s right. Sorry. No, it’s okay. That’s it. I’ll, I’ll own that one. But no, I was, I was gonna ask you is like, there’s a lot of salespeople out there that are there. They’re afraid of the phone. I think a lot of people in general are afraid of the phone they’re afraid of, I don’t know what they’re afraid of. But there’s the I would imagine the fear of rejection or getting somebody angry at them. But I’ve noticed that there’s, there’s certain people that just they, they, it doesn’t faze them, or it’s like, okay, it’s, it’s a phone call. what’s the worst that’s gonna happen? Someone’s gonna have a bad day and hang up on me. Okay, great. I’ll move on. So, like, but what for you like what? What do you feel? I guess I’m trying to ask is like, what do you feel it is that holds people back from being able to be effective when it comes to really like phone heavy types of sales roles.
Liz Morris 05:59
You know, I think when people are naturally communicative, and they meet people easy, and they, they can do small talk and chit chat, a lot of people can do that. And I think that’s what makes it easier for me. Because when I pick up the phone call somebody, I feel like, I’m just talking to a friend, you know, and I’m just real. And I don’t have this script, where I sound scripted or whatever. I’m just like, hey, you know, how are you today? And it just talked to him like you’re talking to your mate? Yeah, I think so many people are afraid that the person is going to be so rude on the other end. But it all depends on how you start the conversation. Sure. You know, and I think you’re right. I think there’s a big fear of rejection. You know, I, I’ve just never dealt with that. Yeah. If they tell me, No, it’s next. You know, and my husband used to laugh because God, you’re just like a hunter. And I said, it’s a challenge. I’m gonna get them to say yes. And to pick up that phone and talk. It was almost crazy. But I think that’s why I was so good at all the years I’ve done.
Aaron Spatz 06:57
Yeah, no, I, I totally agree. And I think that’s probably one of the biggest things that sets you apart. And I love what you said about how, like, your approach is different. Because like, I mean, I can’t tell you how many how many people try to call me a day or get messages through social media day or, or just my past experiences with it. And just see, it’s usually it is it’s this like, scripted sequence. And it feels very, not genuine. And I feel like I’m being walked on this very manipulative, like path. And you’re kind of you went the exact opposite approach, like, I’m going to form a relationship bridge of this person as fast as I humanly possibly can make them, make them feel comfortable with me, and just have a real conversation. And I’m sure you have, like, some type of like, you know, outline, I guess, of what you are wanting to cover in that call. But like the initial, the initial touch with that person wasn’t this super heavy, scripted thing.
Liz Morris 07:56
And usually keep it very short. Okay. Every call that I made was to get an appointment. Nowadays, you may zoom, or you may do a lot different, because it’s for sure, years ago, but my goal was to get an appointment with the person and get them to buy in enough to make them see that they at least needed to talk to me. And when I got there in the appointment, I made it so comfortable for everybody involved, especially if it was a team of people coming in and tell them look, I’m not here to waste your time, just like you’re not here to waste my time. At the end of this, if you do not like what I’m presenting to you, let’s just end it may walk away. And you know, they were like, you could watch the bodies go. Okay, because everybody’s there, when salespeople going on, they’re trying to push so hard sometimes, you know, understand what they’re trying to tell you and I just developed friendship, you know, and to make them feel relaxed. And then you cover all the objections and your sales pitch, you know, what all the objections if you know, your company and your product owner? Yeah, you know, what you cut, you’re gonna cover this and you ask questions, close, so many people have a hard time closing the deal, and you have to ask for the deal.
Aaron Spatz 09:05
Okay. So let’s, let’s talk about that. Let’s, let’s talk about that for a second. So walk me through them. Like, what? What is the I mean, I, I guess you just said it, which what, you know, when you go to the closet, it really is you’re, you’re you’re asking for that sale? Right? Or you’re asking, you’re asking them to make a decision, like so how, how, how do you advise people go about that, and in a way where it where it continues to feel natural, I guess is what I’m getting at.
Liz Morris 09:31
You know, let’s just ask him, is there anything that would prevent you from choosing our product? Is there anything that prevents you from you know, choosing American Express or whatever your company is? Sure. And then if they say, Well, you know, sometimes they’ll tell you something, that’s not the real truth. It may be close to the truth. And they’re not admitting they’re not lying. They’re just there’s really something deeper there that you’ve got to learn. So if they say, Well, you know, your cost or Well, you know, your company’s too large whatever. pinning it down and going to get to the bottom of it to what the real truth is, okay? Well, if that were not an issue, then would you choose us? And then they would say, yes, then we know that that’s the real issue. No, and they go into another issue, then you’ve got to keep uncovering it. You know, and a lot of times when you’re with, especially if you’re with a decision maker, it’s a little easier, it’s a lot easier, because there isn’t, but if you’re with, if you’ve been stuck with an office manager, you know, I’m called a personality doctor. So for a reason, I know we’re not on that yet. But I have studied personality and giftings for years. And so I can very quickly tell what your personality is and what your gifting is. And many times people don’t realize this, but people that are stuck and not stuck in but people are in positions of managing an office or supervisory roles. Sometimes they’re people that have to have a relationship, before they’ll ever make a decision with you, they do not trust you the minute that you walk in. Whereas if you’re going to a VP of Operations, or or the VP of Finance, or the or the CEO or the president, they’re not as much like that. They’re like, get to the bottom line, tell me what it costs, and let’s do a deal. So you got to know who you’re talking to develop whatever you got to develop with that person before you can make a sale.
Aaron Spatz 11:14
That’s, that’s so good. That’s so good. And being able to adapt and meet that person where they are, whatever, whatever their personality style is, I guess, is probably a really important part of that too, right?
Liz Morris 11:27
Yes, yeah. You have to be careful, because certain personalities like I like to talk. I don’t want to waste your time talking and chit chatting. And they look at their watch. Oh, I’ve gotta go. So you’ve got to be able to cut through to wow.
Aaron Spatz 11:43
Yeah, and I think that that’s probably the the big art side of of sales is being able to continue to advance the ball down the field, but also building that relationship, but kind of keeping every everybody a little bit on task at the same time. Yeah, what’s your old thanks for spending a few minutes there, because that’s something I generally carry genuinely fascinated with. And I appreciate you spending a little bit of time there. So you’ve gone through a couple of sales roles, which again, I think is just totally fascinating how you’re able to have such quick success. And American Express looks like you did a really, really good job there. And then you continue to move forward through a couple of different roles before you’re CEO of global net. So tell me about that.
Liz Morris 12:29
Well, my parents were both very entrepreneurial. They both my mother was a real estate agent for a long time and then opened up her real estate company. I always tell her if you live in Dallas, she would have been me holiday. But she was in Palm of Arkansas, where they didn’t even have multi list. My father actually own liquor stores all over and then ended up going into real estate, my mother sold liquor stores. So I’ve always been kind of entrepreneur. And after working so hard, and I travel so much, I really wanted to have my own company. And so I ended up I had a friend that did some stuff with FedEx, and was in the shipping industry. And so I thought, Well, why not? Let’s try it. And so I wrote a business plan together. I called got an appointment with ups and with airborne and with DHL, FedEx at the time really didn’t have a reseller. Okay, really, truly UPS didn’t either until later. So because of that, I had to really focus on DHL, and airborne. And so DHL at that time didn’t really cover as much of the country as the other three did. But they were very willing to give me a shot at it. And then I flew to Seattle and spoke to airborne. And they were too. And it was kind of funny, though, because when I went to airborne, they wanted me to drop the relationship in the contract that I had with DHL. And I tell them, No, I don’t want to generate $3 million worth of revenue. And I said, I can’t drop my relationship with him. And I can drop it with you. If you don’t want the revenue come in, you know with you. That’s fine. And within 30 minutes, they call me back and they said yes, we’ll do the deal. Well ends up two years later DHL. Balt airborne,
Aaron Spatz 13:59
oh my gosh, no,
Liz Morris 14:00
I really, I think it was kind of a prayer thing that I knew in my heart that was to stick with DHL. And so we did that for 11 years and then one day the bomb dropped and DHL pulled out the whole United States. Everything went away and that’s when I had to make a career change.
Aaron Spatz 14:18
Okay, wow. Well, that’s fascinating. I mean, it’s a fascinating story fascinating study. So tell me about and I mean, if you don’t mind I love love to learn like how like how did you how did you get it off the ground like like how did you get the for the first bits of revenue coming in to where the company was sustainable?
Liz Morris 14:40
Cold calling Israel made a ton of calls to clients because everybody was already with FedEx and UPS the majority and there were a lot with airborne to me a little with a no name with a DHL because DHL is predominantly International. They are larger than UPS and FedEx combined internationally. So if you do international shipping then everybody knows about them. But if you did domestic, a lot of people didn’t know about them. And you’d even have to have this man show you where all they went. So not only did I sell it, they didn’t even go to all the places that UPS and FedEx went, but I talked to them. And our rates were decent. And so I was just able to build it like that. And I was everything from the janitor to the salesperson running the company. It taught me so much, you know, having your own business? People too, because sales reps that you hire, a lot of them do not want to make phone calls.
Aaron Spatz 15:29
Yeah. Yeah. Right. And then and then it’s tough, then because you’re in that spot of trying to grow the business. But like, you’re the most talented at several different aspects of it, ensure there, you bring an expert for some of the things but something like sales, right, it’s going to really get your attention because it’s something that you’ve thrived at. And so if other people are not stepping up to the step up to the plate and doing, doing the job you’re expecting I can I could understand how that would be frustrating and challenging, all at the same time.
Liz Morris 16:00
Very much. So in fact, we bought, we brought a consultant in, and he did a lot of testing on everybody. And at the end, it was kind of funny. I’m not trying to brag, please don’t tell her. Yeah, at the end, he made me take the test, okay. And he came to the office, he said, you scored higher than almost anybody that I’ve ever tested. He goes, if you can just clone you. And like, well, that’s kind of hard to do. You know, because, number one, you have to be dedicated, you have to be committed, you have to love what you do. If you don’t love prospecting and getting on the phone and do not do sales, or do sales where the leads are already generated for you. And now you’re having to do is call a warm lead. Otherwise, don’t waste your time or other people’s time. You know, and I think that’s what young people don’t know sometimes what is picking up that phone gonna be like, and if you’re not already a great communicator, and you can establish relationships quickly, you’re going to struggle a lot more.
Aaron Spatz 16:56
Wow. Yeah. No. And so like, as, as a company continued to grow, like, what what were they? What were some of the big highlights from that? I mean, because you, you’re able to span 11 years with me really, really quickly on on the company live, just I’d love to understand, like, some of the growth that you experienced, maybe some of the challenges that you experienced while you’re there. I mean, obviously leading up to was 2011. But what like what were some, what were some of the other big things that you learned through through your time there?
Liz Morris 17:26
Well, there were more probably more challenges, there were a lot of successes. But when DHL purchased airborne, and I’m going to be very careful how I say this, airborne drivers were all contracted were DHL drivers were all employed by DHL. When they merged together, they decided to take the airborne format. And so they fired all the DHL drivers and took on contractors. It was a nightmare because sometimes these contractors were owned not by airborne by another entity that had drivers. So they came to work for airborne beating and sometimes I take the children on the call, sometimes they wouldn’t pick up the drop box that’s sitting on the corner that has to be picked up every day at five o’clock. And if you don’t pick up the packages in the drop box, then the packages don’t get there next day. And so we were kind of the liaison so if something was something messed up with DHL to ship it wasn’t delivered correctly, guess who they call not DHL global net. Yeah, so I had to have a huge customer service team too. And so there were a lot of hiccups along the way. And there were a lot of successes, people love DHL. They loved having us as the intermediary because, you know, if you use FedEx or UPS, you get an 800 number, and you get some often a call center, whereas they got us and we had connections. So we could call the head of DHL, you know, in our local area and get the issue resolved, which I had to do a lot of. And so it just was a you know, I will say this, you would gain new clients. But then if they messed up the shipping, you lose those clients like that I work through I think the biggest frustration I had I worked with a company in St. Louis flew to St. Louis at least five times, it was going to be the largest sale I’ve ever made. Because remember, we were middle market. These guys were on the brink of becoming large markets. So it’s going to be probably about a $3 million a year deal for me. And so I flew out there, I got the deal. We sold them everything. And the third week, packages started getting messed up all over the country because I shipped everywhere. And I had to fly back there. I had to handle the situation over the phone multiple times. And I kept them for literally a month and a half. Because they’ll miss the time. God bless them. But anyway, they’re I don’t want to cut them down because they are incredible internationally. But they just had a very big struggle domestically.
Aaron Spatz 19:50
Wow. Wow, man, that’s amazing. It’s it’s an amazing it’s amazing story to see kind of how how things grew. And then again, I just I can’t imagine what that was. like experiencing when they when they left and then leaves you guys really in a really tight spot there, I guess at the end of 2010 going into 2011 like that. That had been pretty tough.
Liz Morris 20:12
It’s very tough. Yeah, it’s tough walking in office and telling everybody, you no longer have a job. Yeah, that was one of the hardest things I think I’ve ever been through.
Aaron Spatz 20:22
Wow, wow. Well, I’m sorry. And I’m grateful for you to share to share some that with me. So I really do really appreciate it. And I wanted to leave like the last, like half or more of our time together, I wanted to really dive into the things that you’re working on currently. So you see you left there. And you just you started something called Power talk productions. And then you’ve also, just a few years ago, started the Dallas Dream Team. So I’d love to kind of turn the floor back over to you. And I’d love to love to learn more about both of those ventures.
Liz Morris 20:56
So after we shut the business down, I kind of took a little sabbatical, we actually before we shut the business down, I took a sabbatical. And I went away to my mother and father in law’s house, they have a little house on a private lake and Canton, Texas and just to pray. And just just just to really seek out what I wanted to do next, my husband ended up going into the insurance industry. And he works for FEMA. And he’s been with me for a long time now. But I just really want to see what I thought I wanted to do. And what I ended up doing at the beginning was writing a young adult novel. And so it’s called seekers. And it’s it’s a it’s a Christian novel, even though it’s called seekers. But it’s real apocalyptic. And I’m actually writing the second the sequel right now. Because I didn’t launch that till later. So I’ve done that it’s kind of funny, because when I felt like I was supposed to do that, I don’t even read fiction. I read nonfiction, I read business books. But it was a real challenge. But it was so much fun doing that. So that was the first thing that I did, then power talk and personality Doctor really kind of merged themselves. For a while I’m mainly focused on the personality Doctor part, okay, 100 page manual. And I do Destiny day workshops, where I take people in groups of 10. And we go through the manual in about four hours, and it entails everything I wrote a personality profile, meaning that it’s part of personality, and that part of your giftings. And so I combined them together because there’s not another test on the market like that. Because when you’re created, there’s a there’s seven gifts in the book of Romans in the Bible. And everyone is given one of these gifts at birth, whether they ever come to know Jesus Christ or not, doesn’t matter. And so God’s given us these, several of these gifts. And so you need to know what they are because they really define who you are, they all have filters, and how you perceive life, how you filter in life. And so I’m just knew that people needed this. And so right now I’m developing another one for children, and it got are working on it. And it’s going to be from ages six to 13. Because so many parents need to know who their children are when they’re young, so that they can train them correctly and guide them correctly. Because a lot of times you’ll find somebody getting in business. And they’re not even meant to do what they’re doing. Like if you took my personality and tried to put me behind a computer, and being an accountant all day long and look at numbers. I’m not sure how to last, even though I like accounting, but I just couldn’t do it for a living and like cutting it down. I think it’s an awesome job. Thank God that people do it. But I couldn’t do it. So you’ve got to know where your child is bit and what he’s bent toward. So that’s why I started the personality doctor, and we do desk Sunday workshops, and they’ve been very successful. And I’ve loved doing it. Power talk is something that I’m doing with executives, giving them a media platform. And I started on it a lot focusing on it last year, because I thought my son was going to go into it. However, he’s ended up in the mortgage industry. So power talk really is a piece of the personality doctor. But I haven’t fully gone into that media platform yet, but I’m planning on it. So hopefully these other things done first. And so I just would tell the audience you know, if you don’t understand the way God created your child, because every child is different, we want to parent all of our children the same and they’re not. And especially teenagers, do you know that suicide is higher right now than it’s ever been like almost all the years combined, and 20 to 22 kids killing themselves a day and then in the press doesn’t talk about it a lot. And now that we’ve had COVID so many more depressed so many more are attempting suicide that’s not even including the kids that are attempting suicide and not doing it. And so I just know there’s a big need for the for the personality profile to come out so that parents can better understand their children.
Aaron Spatz 24:44
Wow. Well no, I mean, I like that’s a tremendous I mean, I said there’s a lot like there’s a lot you just gave me right there so the the use of the person a doctor and you’re saying the the day, David Destiny workshops, I think I mean that I think is so, so, so powerful for people as they as they uncover and really fully grasp and understand how like how they’re made and what in what their gifts are and how they can best use those, but then also maybe give a little bit of light into what makes them tick. How does it how they interact with other people, how they perceive the world? And I think that’s I think that’s an incredible service that you’re that you’re giving people. I will agree with you I think it’s I think the the children’s book that you’re working on, I think that is absolutely vital, because I think so many people so desperate, I mean, that like the joke has been going on for forever, probably like literally is like there’s there’s no manual that came with your kid, right? I mean, there’s the there’s a few guys, there’s a few, there’s there’s principles, right? There’s very macro level principles, not so much micro type focus things. And so when you’ve got tools and resources that can help you I think, I think parents so desperately are trying to figure out the best way to reach their kid and to parent them the best that they can, they don’t always know how to do that. And like you said, and I think this is a big, big, big takeaway is, you can’t do it the same for for all of them. So if you’ve got five kids, you’re probably going to be dealing with four or five different different ways of communicating with with your kids. Well, so true. And
Liz Morris 26:26
in the seven, we call them the Destiny IDs, identify who you are the Destiny identifiers. And so there’s seven of them, but one of them is very, very passionate. And it’s called The Gift of Mercy. Okay? When when children or adults have this gift, they don’t have a filter for pain like the rest of us do. And because this gift is so centered around people, it’s people centric, they want to know that they’re loved, and they’re unconditionally loved. And they want you to love them unconditionally. And so when they get hurt by people, they take it so much more to the core of who they are than any of the rest of esteem. And they get wounded very, very, very easy. And this is the the gifting that a lot of times ends up on drugs, or prescription drugs, or because they cannot handle the hurt that people have caused them throughout their life. Because they really don’t have that little extra filter that we do to dismiss it. If they ever move on, then you’re not going to affect me, they can’t. And these are the children, if you have a child that has this gift first. They’re the ones that are bringing home, the stray dogs, or the different friends that aren’t like them. Because they’re compassionate, they feel the hurts and pains of the world. And so if they grow up healthy, and the parent knows how to raise them and knows how to discipline them, then they grow up to be the most creative and credible people that there are on the planet. And the majority of of that get are the majority of people. And that gives first think about that God you created people merciful, you know, so I love to teach about the gift, my both of my parents and that gets very high. And mine is last and my brother’s is like next to the last. I don’t have compassion. But that mercy, you know, hi. And so I would remember my mother being in real estate just being a go getter, then all of a sudden, she’s like, Oh, and crying with them. And I’m thinking, okay, you know, but she was full of mercy. And it’s a
Aaron Spatz 28:31
gift. Wow. Yeah. Well, you let me know when that books done because my wife and I are we’re, we’re constantly studying, right? We’re constantly trying to figure out ways to, to do to do the best with what we have. And I think I think we’re doing okay, but I’m always I mean, I’m always looking for other other great resources. So I’m, I’m excited. I’m excited for you. I know, the book writing journey is exactly that. It’s a journey. And so, so thank you for embarking on for on on behalf of millions of parents. That’s all. That’s awesome. Well, well, so So that’s, that’s really cool. So you’re in that’s something you’re continuing to do right now. So the by I’m going back to the personal doctor, so you still do your workshops, you still get together with folks. And and and run over those things with them. Okay, awesome. Awesome. So then, so then take us up into the Dallas Dream Team. What is what’s the story behind that?
Liz Morris 29:33
So as I’m pursuing and doing the personality doctrine, all these Destiny day workshops, a friend of mine called me and she actually ended up sitting on her board. Her nonprofit was called Alive at last. And she had a friend that had another ministry, McAllen a ministry, because that’s what I thought at the time, that went on downtown to the streets of Dallas and helped people that were down and out. And so she called me one day and she said Tammy is going to go on this trip down to Dallas this week. She goes every Friday, would you like to go when I said yes, I would love to go minister, no downtown Dallas. And so the night that before I went, I got an email that said to me, be sure to wear close toed shoes, so your feet don’t get hit with infected needles. And I looked at my husband like, Oh, I’m not sure where I’m going. So we get in the van. The next morning, we had to be there at 7am. So it’s early, early in the morning, and at least an hour driving down there to meet them. And we just really pray God, just show us what you want us to do today. So we meet the lady, and we meet at the Salvation Army because they use her van. And we get in the van and this is I was the oldest once I got to sit in the front, Elisa was in the back with another lady. And so the driver said to me, you know all the rules, right? And I’m like, No, ma’am. She goes, You don’t know the rules. I mean, it was like she was blown away and scared that I didn’t know the rules. And I said, No, what are they? And she said, Oh, my goodness, she goes, we’re about to go to the with the police have deemed the most dangerous spot in Dallas. It is so dangerous. We’re going to have to have police surveillance today. And that was like my heart almost kind of started racing. I’m like, okay, and she said, never take your eyes off her surroundings today. She said we had last week, we had a gentleman that had a razor blade that came out from under his tongue. So she said, just be aware. She said, Have you ever been around IV drug users? I was like, no. And she said, Well, she said, you might see that today. And if you don’t like it, and they’re shooting up in front of you just turn your head walk away and then come back later. She said, Well, whatever you do, do not touch anyone or pray for anyone. And I thought, Oh, I thought I was going down here to pray for people. Yeah. And she said, No. And I said, why is that? She said, Well, because 100% of my prostitutes are my girls. She said 100% of my girls, she said have either been sexually exploited by man of the cloth, or a man in the church, not 50% 60% 100%. And that right there. I don’t know what happened. I mean, that I think elicited that number 17. He said, we’re also going to have HIV testing going on. So there’s going to be a lot so she said, but just be aware of your surroundings. So we get there. And it’s in the middle of a lot of apart complexes that were all boarded up. We’re in the little convenience store. And it didn’t look that scary to me. People were walking on the streets, kids were going to school. And so there’s a little gentleman that was with us. And he wanted me to hand out a suit because he had gone to buy tacos, which was right down my alley. So I was handing out food. And all of a sudden, these two girls walk up and they fold their arms and they’re standing right by me looking at Elise and I like who are y’all? We’ve never seen you here before. So this ministry had been happening for over a year, it was just the two women that always came. So they ended up. One of them had been sexually trafficked here from Mexico. The other was a prostitute. They were both prostitutes. And they lived under a bridge somewhere close to Northwest highway, and they were IV drug users. We ended up rescuing those to that day. It was awesome. But there was a gentleman that was walking by really quick. And I hollered at him and I said, Hey, do you want to talk out? He said, Hold on just a minute, I have to go get one of my girls. And I thought I’m about to date for the first time in my life, a pimp and a prostitute. So about 30 minutes later, he comes back, and he has a whole different demeanor. He’s got her locked around his arm holding her tight. And she locks up to me. They both do. And I said, Hey, sweetie, would you like to talk? I promise you, Aaron, this is what she did. She was every bit of 19 years old. And she looked at me in her head went down. Then it went back and our eyes roll back. She was so doped up on heroin. And she looked at me, she said, Andre, so a fear of the talk, I’ll turn that I’ll look at him. And I kind of changed my demeanor. And I said, are you ready for yours? Because he’s, you know, he’s sitting around all night long, his idiotic taco, his whole demeanor changed. So I turned around to fix him a taco and I really hear the Holy Spirit speak to me. And he said to me, I love him just as much as I love you, or her. And when I turned around to give that man a taco, I saw him through the love of God. I didn’t see him as a pimp, because I’m sure his life was just as messed up growing up probably as hers. And it was just it was just a, an epiphany that day that I had seen things that I’d only seen on TV. They’re in my backyard, and what am I going to do about it? And so we went to another location, a couple of them. There was a lot that I saw that day, we had a couple of transvestite prostitutes that were the other location that we rescued. And then there was a call girl there that we rescued. So we rescued five people that day, and they had never rescued anyone before. So really turned out to be a great thing. The last thing I want to tell you is the second location there was a gentleman there, and this is going to hit home to a lot of people. His name was Curtis He didn’t look like the rest of them. He wasn’t on drugs. He looked like Jamie Foxx to be honest when he could filled in for him. Anyway, I said, Chris, what are you doing here? He’s now he said, Just can’t look at this time he goes, believe it or not, I’m a Christian. And he said it. I was set free of this a long time ago. So I looked at him and I said, Well, what was it cocaine? I’m trying to figure it out. He goes, No. And I said, Well, what is it? He said, pornography. pornography, he was so addicted to it, that it led him to live on the street next to we were next to the second location to a big porn shop. And there were a lot of transvestite prostitutes there. And it was just it was a crazy place. And so I said, Well, come with me right now. I’ll take you, I’ll get the van and take you right now. I’ll call my husband, we’ll get you out of here. We’ll take the Salvation Army, we’ll get you some help. He just couldn’t do it that day. And so the little old man that had gone with us to do the HIV test, it can make matches because all the people use matches out there with rescue numbers in the match. Okay, so courtesan walked off, and I went up there to him before I left, and he was sweeping the ground. And he had tears rolling down his eyes. I said, Please, Curtis Come with me. He said, I just can’t he’s I promise you, I’ll go lighter. So I hate in the matches. I said, there’s a rescue number in here, if you ever need it, call this number. And so that day, Aaron, I went home that night, I said, I’ve got to do something different. And that’s how the drinking was started. Knowing that I had to do something to make a difference in our backyard, with the hurting and the homeless of the helpless.
Aaron Spatz 36:34
Yeah, I mean, that’s gonna be like a life changing day. And I’m picking up an echo on my end. So give me just a second here. Okay, I think I think we’re good now. But no, the the the just the hurts the just the reality that all this is going on here locally. In DFW, we’re not talking this isn’t afford this isn’t a this isn’t a foreign country, this isn’t a mission strip to some overseas hotspot, or to somewhere to some other crazy place within the United States. This is this is right here. This is this is right under our nose. And there’s a lot there’s a lot of hurt a lot, a lot of suffering. And there’s a lot of different things that are going on. And, and I mean, you’ve been given such a great opportunity to see that. And like as you’re talking about, like, make sure you wear close toed shoes and like, Man, I like I can’t imagine what that was like, you know, you’re, you’re you’re getting kind of pre briefed on what’s going to happen. You’re like, Okay, I’m not quite sure what we’re doing now. I thought we’re gonna go pray for people and meet with people on the street and talk with him. And it’s like, yeah, but it might be like a slightly more amped up version of that. But um, no. So tell me then, like, because I’m just I’m just I’m just generally fascinated, but like the, the rescue process. So what So what what was that like, so what what happens is people when, when she went when she able to get them,
Liz Morris 38:01
so they get taken to the Salvation Army, she works hand in hand with the Salvation Army. And the Salvation Army is a beautiful place, because they take and they help get them off the drugs, they give them a place to sleep, they give them three meals a day, a place to shower, it’s safe, especially if they’ve been prostituted out, because those girls are in danger, you know, of the pimps coming back or whatever. And so I just have a heart for the Salvation Army. And for what I’ve seen, I’ve even gone back there and done my personality testing to some of the ladies that were sexually exploited, and been able to help a lot of women in that area, which has been phenomenal. Yeah. So that’s mainly you just take them, you know, you take them and she has the van and she took took him back there. So well. Yes,
Aaron Spatz 38:45
yeah. And without spending a lot of time on this, but I’m, it’s just, it breaks my heart, though, to hear the different types of hurts that people have experienced in and from whom they’ve experienced that pain. And it’s, it’s incredibly unfortunate, but it’s it’s another. It’s another example, I think, I’m trying to say this with as much sensitivity as I possibly can try to choose my words very carefully here. But, you know, they’re hurt people hurt people, right? And so like, we’re all we are all broken in some way. And unfortunately, there’s people that will, I mean, they will hurt other people as a, as an output of the pain that they’re they’re experiencing. And so it just continues to perpetuate the cycle of hurting other people. And it’s, I mean, you can apply that in so many different areas of life as well, not just not just here. But it’s a it’s a fascinating thing to think about, I don’t know fastings even the right word, it’s it’s it’s heartbreaking. It’s sobering, I think is maybe a better word for that is it’s, it’s it’s very, very eye opening and so I can’t imagine then for you, having this having this day long experience, you go back you’re like, okay, like I’ve got to jump in and do something about this, I’ve got I’ve got to contribute in my own way, whatever that may look like, and So walk me, then, like through that process, then I’m like, Okay, how can I complement what’s happening? What, what else can I address that maybe is not being fully addressed? Or what like, what what was going on through your mind when you were when you’re when you got back home that day?
Liz Morris 40:23
Well, there were so many stories that we don’t have time to tell all the girls, I was so young, you know, and I just wanted to be a mother and take them all with me. You know, I couldn’t help them, you know. And so I was so frustrated when I got home that night, I was having dinner. That night, my husband, our two other couples and their two girls that live here that I went to high school with, we grew up together. And so it just was such a neat thing that night, they were like Liz, where did you go? Jeff, why did you let her go down there? You know, they just couldn’t believe it. Their husbands were like, Oh, my God. And I said, you guys, as it’s changed my life. I mean, that night, I laid in bed thinking god, how am I going to do something? Well, the beauty of it. Remember I said, I said on the board of directors for a lot of last, Elisa had applied for a grant with a nonprofit out of Atlanta. And I went with her to the presentation. And while I was there, they’re the way they give grants, they only have 100 women that come together, and you can’t really join if they’re full. And they were full, because I wanted to join because I have a little branch here in Dallas. But I couldn’t. But I hear again, the Lord speaks on here and say you can do this. And I remember saying in my head right back, no, I can’t. I’ve got the personality Doctor, I’ve got my power talk. I’m writing a novel. I can’t do one more thing. God, are you serious? Are you asking me to do this. And anyway, I went back and I told my husband about it. And I put it together because I’m an entrepreneur. Remember, I put everything together, put the website built, the website did everything for it, and just weighing it, because I’ve learned throughout my life, you know, sometimes you get ahead of your head of God, and you do things that your flesh wants to do. And you’re really not called to do them. And I wanted to make sure beyond a shadow of a doubt, this is something that I was going to step out and because I’m a very busy person. And so I’ll never forget one day my husband walks in the room. He goes Liz, I really been praying and I feel like the dream team, it’s time and it was so funny because God had been nudging me that whole week. And I said, You’re right it is. And so basically what we are, what are how I set it up, I thought I’ll just go to my friends. Because if we build a community of finances, then one person doesn’t have to give too much money. And so I went to my friends. And it was so funny. Valerie, one of my first friends that I went to because I do a prayer breakfast every Wednesday morning with about 40 Women in my home. That’s cool. After it was over, I went to her and I said Valerie, I said had this experience downtown, and I didn’t have 10 words out of Mount ashes, or whatever it is I’m in the second one do the same thing. The third one did the same thing. I thought, okay, that’s when you know, it’s God when every field is telling you yes, before they even know the amount, they’re going to have to give over how we’re going to work it. So basically, the concept is for women to come in at an ambassador level and give $1,000 for the year. Now we like to get the whole $1,000 at once. But if you have to pay it out, we have a way that you can pay it out monthly if you’d like to. And then all these small to medium nonprofits go online to our website and they apply for a grant. However, you have to be doing one of two things, or two or three things, you have to be in business two years, you have to be helping the least of these as what I call it, you have to be helping the hurting the homeless, you know, those kind of people have to be spreading the gospel. Because so many of these types of nonprofits don’t get helped because of SRA nature from big corporations because they have the gospel attached to it. Yep. So I thought I’ve got to do something to help these. So they apply for a grant that we have a grant committee that narrows it down from all the applicants down to four. Then every October November those four come and present to us on stage and tell us a little bit about them. And then every February March we go due to all four of them an on site visit we just finished last weekend visiting all four of them. They show us their facility, what they’re doing, we vet them out very completely. And then this week is the week we’re voting and then on April the 10th. They shared Stober our country club is where we have our big awards banquet. And I’m telling you husbands come we have usually around 200 people and there’s not a dry eye in the place. announce the winner. And this year, I’m really hoping that I can get a matching grants which what I’m going to try to go do the next couple of weeks. And that way I can award all four of them. Because when you hear the stories, it is so hard to pick one out of the four like this year. Just to give you a quick example. I’ve got one that helps the mentally ill community and they have a home for mentally ill men. I have another one that has called HOPE Clinic of McKinney and it’s free health care dental care app here in McKinney. But right down there on the square people can go in and get help for free. Then the other one is Christian works for children which helps children that have either come from families that are emerging To divorced, lost a parent or a sibling, or grandparent, all kinds of counseling for children that are traumatized when they’re little. And then the last one is Emily’s place. And that’s a facility for women that are battered to go to with their children to get away from their abuser. And they literally let them live there for two years. And then I just visited them last weekend, the homes are beautiful. And they’re expanding. So how do you choose one? Yeah, well, Aaron explore. And so we’re just hoping to grow it and be able to give away 100,000 to all on one day.
Aaron Spatz 45:31
Wow. Well, I mean, there’s, there’s, there’s pain, and there’s hurt. I mean, every everywhere that you go, and so I think I think it’s amazing how God’s using you in this way in terms of being able to help connect resources to people and help connect the resources to these different ministries so they can, so they are enabled and empowered to be able to go address these different very specific needs. I think that’s what’s really cool about it, as you were kind of explaining it, this was a thought I had was like, it’s really neat to see very specific issues being dealt with, right? Because it’s like, as much as we want to do all that at the same time, right? Like, I would love to help solve every problem No, no man. And in what I’ve seen is the more focus that you can become on maybe one thing, and then you get get really good at that maybe you can expand out over time. But I think that’s I just think it’s really cool. I mean, I’m a I’m a huge, huge advocate supporter for what you’re doing. Like just just getting to hear what you’re hearing what you’re all about and what you’re doing. I think it’s I think it’s phenomenal. I think be I mean, again, there’s so many people, and I don’t want to I don’t want to say this in a way that brings dishonor upon, like, you know, like the big C church in terms of Christianity in general. But there’s just there’s been a lot of hurt, right? There’s a lot of hurt that people just experience in their own lives. There’s, there’s people that have been hurt in church, there’s people that have been hurt through their own families. I mean, there’s so many different things that’s going on. And so I think it’s, it’s phenomenal the way that God put that dream in your heart in you, me, and he can’t even get the whole sentence out. If people are like, Sign me up. I’m there. You know, like, how cool is that? And there’s a, there’s something you said, and then I’ll, I’ll stop talking and turn it back over to you. But there’s, there’s the one thing that you said, I think it really, really resonates. And I think I think for a lot for I think for a lot of believers, though, they will appreciate this. There’s so many times in our lives where and I’d love to hear your perspective on this, is there’s a balance. And I don’t know, we always know where this is. And your experience, you may you may have some very specific insight into this. But there’s times when, again, God put a dream in your heart in terms of something that you that he would like for you to do. And so you see your run off 100 miles an hour to go do it. And it doesn’t go anywhere. And then there’s other times where you just need to, you just need to wait. This is kind of like a seed for the future. And when the time is ready, it will be obvious that it’s ready. And so my question for you and no, this is more this is more like a this is more of like a a Christian theory, question here. But how how do people balance that, that that potential problem like okay, when when do I? Like when is it? Do I need need to wait on God to show me what the next steps are? Versus Hey, it’s just work ethic, man, like, I gotta go out there and bust my tail and go work really, really hard to make to make things happen as well as like, where do you find that? That line? And I don’t know if I’m articulating as well as I could when I’m trying.
Liz Morris 48:37
No, I know exactly what you’re saying. Because I’m the queen of go do it. Do it. And so God seriously, and I hope people are listening to this because this is probably be the best question I’ve ever been asked. And it’s so vital in the Christian community. When you don’t have intimacy with the Holy Spirit, and you’re not hearing him, everything you’re doing is in your flesh. Everything you’re doing is from your own wisdom from your own knowledge. If you read first Corinthians one, all the way through, you know, you’ll see that God’s timing is perfect. And his wisdom is confound the wise. But it has to be his wisdom and his timing. And so the older I’ve gotten, the Lord has shown me Liz just because I give you these brilliant ideas sometimes because I could start a new business every day. I just get ideas. It’s just and that’s my gifting because I’m proceeding. But anyways, so but I don’t want you to go do all of them. You know giving you creativity but you have to wait on me. Remember in the Bible, Jesus said he never did anything the father didn’t tell him to do. We don’t. And so when I got to this I found it was so easy that I said okay, I’m not moving until you tell me to do this. And so that has to come through prayer through sitting down and listening to being quiet so many people go to God God on the visit isn’t my child or my there’s somebody else about this And then then I’ve gone on to work. I don’t, I sit and fought because the Bible says that everything is sanctified through Thanksgiving. And so I sit, and I thank Him for everything he’s done for me, he’s given me for the protection is given my children, I don’t pray anymore from a place of fear. I pray from a place of authority that God’s given us, his children. And once you learn who you are, and you identify who you are in Him, then everything changes, and then you sit and then he speaks. And he nudges. And when you know, it’s the time there’s going to be peace. And if you’re married, your spouse is going to be in total agreement. If your spouse is not in agreement, and you don’t have complete peace, run, go, do not do it. And so that would be my best answer for that is you have to
Aaron Spatz 50:50
know, yeah, that’s, it’s such a great answer. And I mean, it’s dead on because it really, and again, for those that are for those who are listening, or watching a you’ll, you’ll quit, you’ll quickly figure out, you know, as listener sharing a little bit of our faith journey here, I mean, there’s, there’s, there’s a lot to this in terms of their, your, your your intimacy with God, it really is a direct function of, of like, where, where it is that you’re heading, and what it is you’re doing. And, again, I know, I’m not articulating that maybe as well as I can. But the point that you made there is really powerful, because I can look back on so many different times in my life where maybe I didn’t, I didn’t quite understand what the right direction to go was. But I definitely knew that I had a, like a crazy level of peace, or crazy level of not peace. And in the absence of any, you know, any clear, you know, word from somebody through, you know, through studying the Bible, or through advisors through any other number of resources through prayer, obviously, but if I had if I had a piece or didn’t have a piece for me, that was a that that that would help in terms of pushing over the edge and again, your your point too, is if you’re married, that’s that’s awesome, because then you’ve got two people and so you’re able to you’re able to really get a sense of I mean, literally we could sit here probably talk the rest of the day about example for example of how of how I’ve seen that not just with my own life but I’ve seen that you know with close friends and other mentors and people in our lives so but But Liz I just I really do I just want to thank you for spending time with me I’d love to I’d love to point people to like what was the best way they can get in touch with you Where Where can they learn more about you? What’s what’s the best way that people can follow up with you?
Liz Morris 52:41
I can either go to either of my websites I have two one is the Dallas dream team.com And the other one is the personality doctor.com And you spell doctor out and so either those websites you can get a hold of me and my email addresses on there and actually my phone numbers on the Dream Team
Aaron Spatz 53:01
Alright, so we got the for that up real quick so 1% Correct. Okay, cool. percent calm the Dallas Dream Team calm. And so, again, Liz. I really do. I just want to I just want to thank you. It’s been a it’s been a it’s been a blast. I’ve really enjoyed getting to spend time with you this morning. Thank you. Thank you for sharing your stories in an authentic way and just being able to, to understand a little bit of your journey has been it really has been a lot of fun day to sit in and chat with you this morning.
Liz Morris 53:33
Same way. Thank you for having me.
Aaron Spatz 53:39
Thanks for listening to America’s entrepreneur. If you enjoyed the show, please leave a review or comment on your preferred social media platform. share it out with friends, family, coworkers, others in your network. And of course you can write me directly at Erin at Bold media.us That’s a Ron at Old media.us Till next time